Monday, February 28, 2011

Timeline



Revised timeline as per Nancy's suggestions below:

Panel of Experts

1. Lisa Quan, RN, CDE, Diabetic Coordinator
Lisa is an expert on diabetes in children and adults, and is in charge of helping to communicate her expertise to patients. She is also an expert on heart disease, obesity, etc., which are all affected by the consumption of high fructose corn syrup,

2. Colette Lee, Manager, Community Education
Colette creates health education materials that are distributed to the community. She will be very helpful with format, specifications that are required for Sutter Health publications, and the general formation of content for educational purposes.

3. Kimberly Russell, Administrative Assistant, Clinical Transformation
Kimberly has a BA in graphic design and is currently working toward her MFA. Although she generally works as an administrative assistant, she also does freelance graphic design work through the hospital and other organizations as well. Cindy Dove (see below) would be my first choice for graphics, but Kimberly would be helpful if Cindy is unable to help often or at all.

4. Cindy Mar-Williams, Chief Clinical Dietician
Cindy M. is an expert is nutrition, and would help me come up with healthy nutrition guidelines that everyone in Alameda County could benefit from.



I have also identified these two experts to round out my panel:

5. Cindy Dove, Marketing Manager, Sutter East Bay Region
Cindy D. is in charge of graphic design and marketing for Eden Medical Center, and would be my graphics expert.

6. Jennifer Pearce, Heart Failure Program Coordinator
Jennifer is an expert on heart health, health literacy, and creating documents at 3rd to 4th grade level.

I haven't heard back from them yet, but my mom works with them both and said that they had expressed an interest as well.

Saturday, February 26, 2011

Final Problem and Purpose Statements

Problem Statement: High fructose corn syrup continues to play a key role in the rise of
obesity and heart disease in Americans, yet many patients of Eden Medical Center in Castro Valley, CA, are unaware of the harmful effects it may have on one’s health.

Purpose Statement: The purpose of this study was to raise awareness about the harmful
effects high fructose corn syrup may have on the body and encourage these consumers to
limit their intake of foods that contain it.

Sunday, February 6, 2011

About Me

My name is Kate Collett. I study graphic design at SFSU, although I just returned from a year abroad at Brunel University in West London. The more I travel, the more I want to see. As a lover of art, architecture, history and great food, nothing pleases me more than wandering around a foreign city, taking in their culture and meeting interesting new people.

Having grown up in the Bay Area, I find much of my inspiration in the nature that is all around us. I love the philosophy of John Muir, particularly his belief that everything in connected:

"When we try to pick out anything by itself, we find it hitched to everything else in the universe." -John Muir

A philosophy which was shared by Charles Eames:

"Eventually, everything connects."

In our increasingly globalized world, no man is isolated; the actions of an individual can affect us all. I am passionate about our world, what it has to offer, and what human beings are capable of, yet it seems that many people of my generation are apathetic about our future. I hope that my design work helps people to preserve our natural resources while also encouraging them to make the most of every opportunity, to not get bogged down in apathy but to live each day with enthusiasm and joy.

My influences are many, but even more important to me than the look of visual design is the purpose and philosophy behind it. As Charles Eames said:

"Design is the appropriate combination of materials in order to solve a problem."

I hope that I can do exactly that. Solve problems to help others, without harming anyone else in the process. Because we are all connected.

A picture that describes me is this one from a tulip field in Holland. Enjoying the outdoors, exploring the world, and meeting interesting new people along the way.

I am:

empathetic
imaginative
passionate
adventurous
creative
curious