Shopping Bag Design

Here is the final design for the shopping bad. These may be produced as special prizes for community outreach events, pending approval from the marketing and budget departments.

It could be screen-printed with two colors as shown, or all in black to lower production costs.

Keychain Card Design

Here is the final design for the keychain card. These may be produced as special prizes for community outreach events, pending approval from the marketing and budget departments.

Tri-fold Design

Here is the final design for the tri-fold brochure. It will be printed in-house, to be placed in various doctor's offices and handed out at community outreach events.

Keychain Card Ideation

This is the keychain card in its current state. I am still waiting for feedback from my panel of experts, but any comments would be appreciated.

The graphic, color scheme and typefaces are consistent with the brochure to create a unified set of educational materials.

Tri-Fold Ideation

Here are images of the tri-fold brochure in its current state. I have so far gotten feedback from experts Cindy Mar-Williams and Jennifer Pearce about the content of the brochure. I am still waiting to get feedback from expert Collete Lee about its effectiveness as a health literacy tool. Expert Heather Guilford will provide feedback form a design and marketing standpoint.

I expect to take some photos of my own at my local farmer's market this Saturday, so hopefully I will get a more appropriate image to replace the one of bread.

Solution Framework

Based on my research, I have decided to create a tri-fold brochure for Eden to use in their doctor's offices and at outreach events as the primary means of communication. In addition, I am going to create a keychain card and reusable tote bag to be handed out at outreach events. Although they may not have the budget to produce these items, one of my panel expressed an interest in having a prototype to show to their marketing department.

I've become increasingly passionate about this subject, and want to continue working on it even after 505. I feel that eating local organic foods is the solution for problems caused by a diet of processed foods - it is more sustainable for the environment, and more nutritious (and flavorful) for human beings. My research has shown that most people would prefer a Web site to printed materials. I hope that in the future I can create a Web site (or perhaps a blog) on this topic and somehow offer keychain cards and reusable totes through the site as well.

I'm so excited about the possibilities, but I need to reign myself in to finish my 505 materials in the few short weeks I have left.

Report Card

I've been inspired by the idea of a report card for buying food. Natural foods would have an A, while entirely processed foods would have an F. I feel that a simple guide like this would help people make healthy choices quickly instead of spending a great deal of time puzzling over a product's nutrition information and list of ingredients. I've noticed in my observations that people often don't look at all, or if they do they tend to look confused. I remember feeling this way myself before all my research, and I'd love to help end that confusion.